Art Colouring sold mindfulness colouring books to two audiences that share nothing: children, and stressed adults. Same product category, completely different buying logic. One is a parent buying for someone else. The other is a person buying themselves twenty quiet minutes. I came in on the content side. The brand itself was built by a team of us, and the logo was not mine. I was responsible for the visuals for the website, ads and socials.

Ad Creative Paid social creative built and iterated across formats, with the messaging split by audience while the visual system stayed consistent with the brand the team had built.

Product Photography The books shot as objects. A colouring book is a hard product to photograph because the interesting part is inside it, so the shots had to show paper, print quality and scale without turning into a flat catalogue image.

On a product this tactile, motion does the work a still cannot: pages turning, the weight of the paper, a pencil actually marking it.

Art Colouring went to market with imagery and film that made a paper product feel considered, and enough creative in the bank to keep a paid and organic calendar running rather than starving between drops.