Helped a finance agency build a lead magnet on personal finance and wealth management. The lead magnet was then uploaded on the website and internally linked to 10 blogs that I wrote.
I also helped them create a landing page for the lead magnet on their website that helped the agency:
create a lead sheet and gather information on their visitors
send personalized emails that onboarded leads
create a mailing list for their upcoming newsletter
Alternatively, it also increased web traffic as the lead magnet was linked to blogs and other pages on the website.