GUIPI website prioritizes a fresh and engaging approach to attract their target audience of startups and new companies. It reflects their brand identity with a cool and modern design that stands out in the competitive trademark consultancy market.

Understanding the initial problem

Newly launched trademark consultancy GUIPI needed a website to stand out, showcase expertise and attract clients in a competitive market.

My client requested a website that matches the brand style, with a cool design to grab the attention of startups and new companies. We need to show clear straightforward information for those looking to register their brand but don't know where to start.

Analysis and definition of the problem

In a crowded market for brand registration, the client's main challenge is standing out and showcasing their excellent work. It's also important to reach the right audience to attract potential customers.

Overcome competition in the brand registration market

Capture attention through a creative and impactful visual identity

Simplify the brand registration process for easy comprehension

We observed an advantage in brand identity compared to competitors. While some rivals lack specificity in outlining the steps for trademark registration, we prioritize not only clear and objective language but also a comprehensive explanation of our process, aiming to address potential client inquiries.

Creating potential solutions

Home

About

Common questions

Services

Partnerships

Contact form

Blog

Landing pages

Mobile version

Attractive first fold

CTA buttons for consultation

Step by step guide

Testimonials

Benefits of registering a trademark

GUIPI’s differences

Large explanatory videos

Straightforward information and a clear explanation of the brand registration process empowers potential clients, even those unfamiliar with the process.

To maximize reach and user experience, the website is fully responsive and includes a dedicated mobile version. A user-friendly contact form and clear calls-to-action (CTAs) for consultations encourage potential clients to engage with GUIPI.

The client requested some initial changes and the new version of the site is live with some differences from the prototype initially delivered. I always strived to meet the client's wishes and ensure their satisfaction.

In addition to thorough testing to ensure fast loading times and flawless functionality across all devices, we also engaged a professional marketing copywriter to craft compelling content and optimize the website for CRM and SEO.

With this website, GUIPI is well-positioned to attract new clients, establish itself as a leader in the trademark consultancy market, and achieve its business goals.

Effective Landing Pages for lead generation

Attract and convert qualified leads for GUIPI Trademark Consultancy.

Landing Page 1: Startups and early-stage companies.

Landing Page 2: Leads generated from Google Ads.

Content: Convey security and reliability, positioning GUIPI as the best choice for trademark registration for startups and new businesses.

Design: Attractive and user-friendly layout, with visual elements that connect with the target audience.

CTA: Clear and inviting call-to-action button, directing to the contact form.

Focus: Capture emails from leads generated from Google Ads.

Simplicity: Minimalist and objective design, focused on information collection.

Optimization: A/B testing to identify conversion-driving elements.

Results: Initial conversion rate of 15.92%, with 108 leads in 20 days.

Optimization: Conversion rate increased to 20.22% after changing the background color (from purple to orange).

*Landing pages can be continuously improved based on analysis and testing.

GUIPI's custom landing pages have proven to be effective tools for attracting qualified leads and driving business growth. The combination of content, design, and optimization strategies has resulted in significant conversion rates, demonstrating the success of the initiative.