Raggio

A flexible design identity that is an ode to the craft, to hand work, to the ritual of creating something that someone else will make use of. About the logotype: The logotype is chunky and moldeable - I got inspiration from the actual curves and angles of the products and translated them into type form. The color palette is earthy, bringing the idea of a dough, something that can be built in different shapes. the graphic elements are hand-crafted with the intention to resemble the ritual of creation that the brand and products inspire themselves.

Creative Support

Brand Identity Design

Printed Materials (Posters, Stickers, Packaging) & SoMe content

Creative Direction