Bloom

Bloom is a herbal tea brand that offers organic and high quality products hand-crafted in local small farms. Process & Goals They focus on making the planet a better place, so they use recycled materials for their packaging, as well as seed paper for their flyers or business cards. They wanted us to show two things with their brand identity: 1) that tea is not boring and 2) that your well being matters. We worked hard to come up with a concept that incorporates welcoming and friendly different typographies, as well as hand-crafted shapes all along the design. Also, we incorporated vivid colors to differentiate the different and unique blends and also to make it more appealing to a younger generation.

Brand Identity & Development

Collateral Design (Packaging, Posters, Business Cards)

Creative Direction