INSPIRO Art is a small art festival that wants to help young artists promote their work, teach people through art workshops how to express themselves, as well as learn a new skill, and bring entertainment to their audience in cozy, warm, summer evenings through concerts, art exhibitions, movie nights, dance and more.

As the brand designer, my role was to create a captivating visual identity that stands out from other festivals in that period of the year. Here's what I did:

I started by diving deep into understanding our audience - the young artists we wanted to support and the people who would attend our summer evenings of art. Then, I got to work on crafting a unique and handmade look for INSPIRO Art. Think grungy, collage-style design that oozes artistic authenticity.

My tasks covered everything from designing logos and selecting colors to creating illustrations, patterns, and moodboards. I even worked closely with the team to come up with the best social media strategy. Together, we crafted engaging posts, eye-catching posters, and even videos to spread the word about the festival.

And it doesn't end there! As the brand designer for INSPIRO Art, my journey continues. I'll be there to provide ongoing support, whether it's video editing, strategic guidance, graphic design, social media management, or any other branding needs. I'm here to ensure that the festival maintains a consistent and visually compelling presence, keeping the excitement alive long after the initial launch.

Here are some of the designs that we came up with as well as a brand moodboard that showcases the look and feel of the brand. Please note that the type is written in cyrillic.

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