Brand Identity Design for The Grazing Feather

Robyn and Austin were starting a pop-up charcuterie truck and needed a brand that felt:

Elevated but not stuffy

Unique but approachable

Flexible enough to work on everything from a truck to takeout packaging

They didn’t want it to feel overly rustic or overly trendy—just something that felt special, like a little moment of escape when you saw it.

We built the brand around one strong visual idea: a golden feather in motion. The name “The Grazing Feather” already had lightness to it, so we leaned all the way in.

A hand-drawn circle with two golden feathers wrapping the name gives a feeling of motion, elegance, and care.

We used a high-contrast serif for personality and elegance, paired with a clean, modern serif (Arvo) for the supporting type. The contrast creates that push-pull of elevated vs. approachable.

Black, white, and gold—simple, flexible, and instantly signals premium without shouting.

We kept it bold, black, and gold on the front with the logo dead center. The back holds a soft, feather-inspired tagline (“Where Grazing Takes Flight”) with clear contact info split between the co-owners. The gold feather icon repeats to reinforce the brand.

The final identity feels polished but warm. It works for:

A wrapped truck or signage

Small packaging like stickers and tags

Instagram and social presence

Printed collateral like menus, order slips, and cards

It’s a brand people remember—and more importantly, one that feels true to the founders.