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Hey [FIRST NAME GOES HERE],

Ever come home from the supermarket & wonder how you ended up with so many things?

​We’ve all been there.

​You see a buy-one-get-one deal on your favorite cereal and… whoops.

​But unlike cereal, coffee does go stale. Faster than you’d think.

​So if you end up buying coffee in bulk, you’ve gotta be careful.

​Opening a bag of coffee beans exposes it to air and light, both of which cause it to lose its freshness.

​This means, the fresher you buy it, the longer it lasts — just like fresh veggies or fruits.

​Also, grinding your beans as close to brewing as possible keeps some of the freshness sealed in.

​And then there’s the matter of storing your beans the right way.

​We cover all those points in our article…

​

PS: The best short-term solution for storing your coffee is to keep it in resealable, valved bags. Basically, the same packaging the coffee came in (if you’re buying from a roaster).

​To enjoy the full spectrum of flavors & aromas of your beans for longer, you’ll need to pay attention to all the points in our article.