How to address global design knowledge to boost local brands
juan fonseca
An identity that safeguards the brand’s vision.
Walmark, a Polish pharmaceutical company, planned to launch a new range of supplements for kids under the brand “Martians”. The company aimed to become a trusted and credible partner for mothers in their children's growth, progress, and development. The brand's strategy, called "Building Blocks," aimed to support children's growth and development on a regular everyday basis, beyond the seasonal usage of the product.
The product's identity was built around the brand's purpose to help mothers grow great kids, be the kid's guardian, and shield them while they live a life full of daily discoveries. The brand claimed that "Martians Building Blocks" could protect a child on every step of their journey.
Market: Poland and Eastern Europe
Creative Output:
Branding
Packaging design
VBL (Visual Brand Language)
A brand identity that takes the brand icon beyond the packaging.
To benefit from a growing market in sports injuries products, Ibuprom, a Polish brand, launched a new sub-brand: Ibuprom Sport. A brand specifically dedicated to people who suffer from time to time from pain related to physical (sport) activity.
The brief was to create a brand icon to integrate it into the new packaging design, and create the brand world to bring it to life.
The brand icon is the brand in action. Using its main asset, the illustration builds an ownable asset that only Ibuprom Sport brand can use and exploit.
Market: Polonia y este de Europa
Creative Output:
Brand Icon,
Packaging adaptation,
VBL (Visual Brand Language)
An engaging and effective brand to clear the path.
Creative Leap was tasked with launching a new domestic sore throat brand in Poland to compete with Strepsils and Cholinex.
The studio was responsible for creating the brand's name, packaging, collateral, and in-store communications.
Inovox, which represents the "X force" in action, and empowers its users, has been warmly received by the trade, achieving excellent target distribution and exceeding first-year sales projections by 500%. Inovox is now Poland's third-best-selling sore throat brand, following a successful launch conference.
Market: Poland and Eastern Europe
Creative Output:
Branding
VBL (Visual Brand Language)
Packaging design
A more up-to-date logo and packaging for current times.
Walmark had a well-positioned brand in the market: Gripex, an over-the-counter product to counteract the discomfort of fever and flu.
After analysing the product and its action, it was decided to remove the face silhouette since the product targets more than just pain or discomfort in the head, it can act against any pain in the body. Therefore, the brief proposed exploring the use of the human body or some abstract element, always with the premise of the product's multi-action simultaneously
Market: Poland and Eastern Europe
Creative Output:
Logo Design
Packaging design
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Posted Jan 17, 2024
At Creative Leap in London, I worked on exciting projects for the Polish market, applying my global design expertise to enhance well-known local brands.
