Revitalise GSK OTC Healthcare design for maximum engagement
juan fonseca
A flexible design identity for a global brand and market.
Eno is a well-known brand, that also stands with different names in other markets.
The task of the project was to creatively adapt the global design to different markets and packaging formats within the same products but also to interpret the global design assets for other types of products within the market’s portfolios..
Market: India, South Africa & SouthAmerica
Creative Output:
Design Implementation
Design roll out & market adaptation
A colourful and powerful design as well as its action.
Tums is known as America’s #1 antacid. Created in 1928 by pharmacist James Howe to treat his wife’s indigestion, TUMS® brand was introduced in 1930 and quickly became an American favourite.
The task of the project was to create the Visual Bran Language outside the packaging to convey the brand's message and position in a compelling and appealing way.
The design is dynamic and colourful. The swirl of flavours exploding from the brand and straight to the tablet gives a straightforward message: “All the flavour and product’s efficacy in seconds”.
Market: US
Creative Output:
VBL (Visual Brand Language)
Art Direction
Packaging design
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Posted Jan 17, 2024
Successfully expanded an existing brand into new products through strategic brand extension initiatives, increasing market share and revenue growth.
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Interbrand
