Ad Campaign: #nutsfornutella

Client: Nutella

Category: Campaign, Social, Radio

Responsibilities: Copywriting, Art Direction, and Strategy

Challenge:

If you're a chocolate lover, you probably ate or still eat Nutella. Nutella is the most loved spread across the world. Unfortunately, a lawsuit changed the minds of many customers. The suit claimed the spread to be unhealthy, leading to obesity and heart risks.

Solution:

In order to eliminate discrepancies, the campaign was positioned to remind customers of their love for the product. Ads were set to instill nostalgia and re-ignite the spark. That's why the campaign is called #nutsfornutella.

Process:

To increase awareness, Nutella vending machines were placed in key locations, urging users to share their experiences on social media for a free product. Additionally, radio spots were active where people shared their love for Nutella. And wild postings showcased eccentric characters' love for the product, inviting others to join the conversation. For the final call, Snapchat filters persuaded people to flaunt their obsession with the world.