Crypto is a slang word for ‘speed’. It also means hidden or obscure. The coffee house will, in a way, try to unleash the demon inside coffee lovers.

 

Research shows that coffee is the most widely consumed Psychoactive substance. It produces Dopamine (a neurotransmitter) that creates feelings of euphoria similar to drugs. Coffee is addictive like drugs and produces a similar effect in our minds. Drugs increase imagination and creativity; similarly, coffee wakes us up and creates a platform for wild imagination. Excess coffee might even lead to hallucinations for some, thereby increasing the chances of creativity.

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The motive behind the logo is to depict hallucinations(wild imagination) and act as an eye opener (wake people up) and metaphorically to make one realize their demons inside and never be afraid to let them out.

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​Advertising | Illustration

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