Ad Campaign: California Mental Health Movement

Mental health is declining, and mental illness is on the rise. Many organizations have tried to tackle this issue, but it is still a significant problem. Mostly because mental health issues are still stigmatized, people are afraid to seek help and feel isolated.

To provide a safe space for people suffering, there is a need for an app that offers a space to connect with others and find help. All this can be done in a private, well-designed space with an easy-to-use interface. 

The campaign will incorporate experiences from celebrities and influencers who have suffered from mental health issues. There will also be awareness events that'll help the audience find group therapies and counseling. The app will also offer an opportunity to be heard and be a part of the community.

A series of posters were created about celebrities who suffered from mental illness and recovered strongly. These posters were placed outdoors: on public transportation, in malls, and on hoardings. To create a long-term solution, ''Voice Out'' - an app for collaboration, support, and entertainment was released.