Promotional Video for Vuse

Vadim Popov

Motion Designer
Video Producer
Adobe After Effects
Blender
Figma
VUSE

About

Objective:

To create a motion design promotional video for Vuse, showcasing their new line of vape flavours. The video highlights the unique features of each flavour, using dynamic animations to engage the audience and effectively introduce the new product offerings.

Scope of Work:

• Created 3D animation and rendering based on the client’s storyboard, ensuring alignment with the overall visual concept. • Animated 2D elements to complement the 3D visuals and enhance the overall design. • Selected and adapted music to fit the flow and tone of the promo video. • Integrated dynamic water effects with the animation, adding a visually engaging element to the final product.

Client:

Vuse is a well-known brand specializing in electronic cigarettes (e-cigarettes) and vaping products. It is owned by British American Tobacco (BAT) and offers a variety of vape devices and flavours designed to cater to different user preferences.

Results:

The promotional video successfully introduced Vuse’s new product line, highlighting the unique flavours. The combination of motion design, 3D animation, and dynamic visual effects enhanced the video’s appeal, resulting in increased viewer engagement and effective promotion of the brand’s new offerings across digital platforms.
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