Raising the Bar for the Building Materials Industry

ProVIa's mission is to serve, by caring for details in ways others won't. Their vision is to be the premier building products manufacturer, providing unmatched quality and service.

In order to further convey their mission and vision to the public, they needed to properly serve the public online using a fresh, new and interactive website to engage homeowners and build up trust.

Historically, ProVia has sold to dealers alone, and most of their marketing was geared towards them. Homeowners had a positive view of the company, but we wanted to engage them even more, and create brand loyalty.

ProVia knew that their Christian values would resonate with consumers and that their high-quality products would prove they walked the walk. ProVia just needed to get their message in front of the right eyes.

ProVia's vision for a new website was radical, especially for a building materials manufacturer from Ohio. A modern website chock-full of interactivity was the preferred method to delight visitors and gain brand recognition among homeowners.

Accompanying the new website, we created the Design Center, where homeowners could save images and create them into vision boards, and configure products to their hearts desire.

We served up a premium experience that continues to inspire the visual language for the rest of ProVia's marketing efforts.

The Design Center became an instant hit with homeowners, and the new style and ease of navigation made dealers feel equally included in ProVia's marketing initiatives.