Big Robin: 1) Led the successful launch of the Big Robin 3.0 platform MVP, orchestrating all project management facets to guarantee punctual delivery and quality assurance, while also formulating a strategic soft launch plan to ensure a seamless rollout and mitigate risks. 2) Managed the entire product lifecycle for the implementation of the new Learning Management System (LMS), from conception to deployment, ensuring alignment with organizational objectives and user requirements. 3) Implemented a comprehensive strategy for website maintenance, distinguishing between ongoing tasks and one-time projects, resulting in optimized site performance and enhanced user experience. Additionally, conducted a thorough review of the current website platform, informed by competitor research, to implement enhancements such as FAQs guides, enriching user interaction and improving usability. 4) Revolutionized email and content management systems by designing visually engaging email graphics, elevating communication effectiveness and brand representation. 5) Orchestrated researcher community engagement initiatives, including quarterly town halls and expert office hours, as well as creating internal newsletters to foster connectivity and engagement. 6) Developed product proposals to empower researchers in enhancing their profiles and driving sales on the Big Robin platform, while also creating comprehensive onboarding materials to facilitate user adoption. 7) Formulated and executed an external social media marketing plan, leveraging competitor analysis to devise comprehensive strategies for LinkedIn, online community management, and client-facing newsletters. 8) Devised an affiliate marketing plan to boost Big Robin sales, augmenting revenue streams and expanding market reach effectively. 9) Established a monthly newsletter to inform clients of new developments and showcase case studies, enhancing brand visibility and customer engagement. 10) Directed MillionLabs Backlog management, collaborating closely with developers to prioritize tasks and streamline workflow, resulting in enhanced productivity and efficiency. 11) Proficiently learned and managed new platforms including Monday.com, SendGrid, and Bubble, facilitating streamlined operations and cross-functional collaboration while organizing disparate Big Robin assets. Implemented measures such as creating a centralized shared files folder and ensuring uniform branding across all materials, resulting in a 50% increase in productivity.