While I was at Streetsense, we collaborated with Bethesda-based Butterfly Spirits to develop the branding for their new vodka. I designed the brand identity, designed and maintained the brands website, and produced a series of social media assets to generate buzz. My role also included photographing each bottle, art directing the shoot, and handling post-production. Additionally, we boosted their Instagram presence with engaging content for their existing Butterfly liquor and organized a launch event featuring special cocktails and a branded cocktail booklet.