LIPA - UI Design

At Taoti Creative, I led the design of the Long Island Power Authority's new website, working closely with project managers and developers throughout the process. I presented three distinct design concepts to key stakeholders, ensuring each option met their strategic and functional needs. One of the primary challenges was improving the accessibility of numerous PDFs for users, which I addressed by implementing an intuitive document management system. Additionally, I focused on enhancing user engagement through interactive features and streamlined navigation, resulting in a more user-friendly and efficient online experience.