GRIT is a sports media platform for female athletes. Built by women, for women. GRIT isn’t just another women’s sports platform—it’s the first to go beyond the highlights, telling the raw, unfiltered stories of the hustle, setbacks, and fight to succeed. While others celebrate the victories, we showcase the journey.

See our full pitch deck here! Presentation Link

Brief

Identify an untapped market opportunity within an existing white space and develop a full-scale brand that meets an unmet consumer need. This project involves creating a comprehensive brand book that defines the brand’s identity, voice, and messaging, as well as a 360-degree marketing campaign to effectively launch and establish the brand in the market.

Project Objectives:

- Identify a white space opportunity within an industry that presents significant market potential.

- Develop a unique and compelling brand identity that resonates with the target audience.

- Create a full brand book that includes tone of voice, key messaging, brand values, visual identity, and brand application.

- Design a strategic 360-degree marketing campaign to introduce the brand, drive awareness, and generate engagement across multiple touch-points.

Anjani Dubey

Hope Long

Kai Garner

Prof. Erin Flaherty

SCAD