Jell-O is bringing back the bounce with a fresh, fun new look. Fun You Can Eat taps into nostalgia, celebrating the joy and playfulness of Jell-O’s iconic wobble. This campaign reintroduces the brand with a vibrant, modern twist—because dessert should be as fun as it is delicious.

Assignment Brief

This project focuses on revitalising a stagnant brand through a strategic rebrand and multi-phase campaign. From establishing a strong foundation to executing a full 360-degree campaign, the process emphasises deep brand immersion, strategic thinking, and professional application. The goal is to craft a compelling brand narrative and present work with a clear, persuasive rationale, building upon the foundations established in the Brand Book.

Anjani Dubey

Ieshita Neve

Anika Cofino

Prof. Erin Flaherty