Banza’s chickpea pasta gets a bold new voice with The Main Chick—a sassy, confident mascot who makes healthy eating fun. This campaign blends attitude and education, proving that gluten-free can be both delicious and stylish.

Get Saucy, Get Banza

We are encouraging consumers to make the swap to chickpea pasta for fun and flavour

Assignment Brief

Choose a challenger brand aiming to outperform the category leader and develop a strategic, multi-touchpoint campaign to engage a specific target audience. This project showcases the ability to craft and execute comprehensive brand strategies while encouraging collaboration to reflect real-world industry dynamics.

Anjani Dubey

Anabel Gonzalez

Riley Ferris

Jojo Perell

Prof. Oscar Bentacur