Pre-Loss Positioning Campaign for Enterprise Sales Acceleration

Problem:

Our sales team needed a new tool to help businesses understand the value of signing a Master Services Agreement before disaster strikes. The existing approach was reactive, and deals were stalling.

Strategy:

I led the strategic development of a messaging framework that repositioned disaster prep from a risk conversation to a smart business move. We designed a “pre-loss” campaign centered on a cinematic, emotionally resonant video that made the invisible cost of delay tangible.

Outcome:

This tool reframed the sales conversation, giving reps a high-impact asset to open doors and accelerate conversions. It positioned the company as not just a service provider, but a strategic partner in continuity planning.