Global Brand Rethinking for First Onsite

I led a global rethinking of how a $1B restoration brand showed up to customers, partners, and internal teams. With limited access to customer insights and no existing discovery process, I built a strategic messaging system rooted in clarity, humanity, and long-term brand equity.

Aligned executive leadership around a cohesive brand narrative that shifted messaging from technical specs to trusted partnership.

Launched enterprise content strategy spanning sales enablement, awareness campaigns, and internal culture-building, integrated across PR, design, and digital teams.

Developed the company’s first brand and voice guidelines, enabling consistency across global markets and partner touchpoints.

Revitalized website UX and messaging, more than doubling conversion rates (2.5% → 5.7%).

Grew social presence 98% YoY by championing human-centered storytelling that reflected real customer pain points and trust moments.

Supported revenue growth from $969.5M to $1B+ by delivering audience-first content aligned with sales and market entry priorities.