Investor and Customer Alignment Video for SaaS Startup Launch by Zach MeinckeInvestor and Customer Alignment Video for SaaS Startup Launch by Zach Meincke
Investor and Customer Alignment Video for SaaS Startup Launch
Startup AvodahMed needed a pitch video that could do double duty: attract early-stage investors and onboard their first customers. The challenge? Internal misalignment on the core story.
Strategy:
I led the scripting process as a way to force strategic clarity, facilitating stakeholder discussions to unify the vision, distill the value prop, and define a shared narrative. The video became less about marketing polish and more about shared belief and business focus.
Outcome:
The script became a strategic alignment tool, helping the team present a confident, unified story to both investors and early users. The final video now serves as a centerpiece for outreach and onboarding.
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Posted May 12, 2025
Scripted a launch video that aligned internal stakeholders and clarified the brand story, helping attract early investors and first customers.