Investor and Customer Alignment Video for SaaS Startup Launch

Problem:

Startup AvodahMed needed a pitch video that could do double duty: attract early-stage investors and onboard their first customers. The challenge? Internal misalignment on the core story.

Strategy:

I led the scripting process as a way to force strategic clarity, facilitating stakeholder discussions to unify the vision, distill the value prop, and define a shared narrative. The video became less about marketing polish and more about shared belief and business focus.

Outcome:

The script became a strategic alignment tool, helping the team present a confident, unified story to both investors and early users. The final video now serves as a centerpiece for outreach and onboarding.