As the marketing manager for a wine distribution company, I established market segmentation, distribution channels, and customer relations to optimize strategies for each product. I also designed control charts for daily, weekly, quarterly, and annual sales monitoring, tracking contribution margin and profitability by customer, product, and brand. I defined and managed A&P budgets and conducted market research, analyzing consumer behavior, competition, and alternative market trends to identify opportunities and stay ahead of emerging trends.
Brand Sstrategy - Product Segmentation
