I lead Iguana Dorada’s brand strategy, web design and content creation, positioning it as Guatemala’s Garage Sales company with a unique, sustainable identity.

I grew BAUe by 25% in 2 years through a new brand strategy, targeted SEO marketing, and an enhanced social media presence.

I optimized product strategies, designed sales tracking systems, managed A&P budgets, and conducted market research to drive profitability and identify trends.