Previously Loved | BRAND IDENTITY

All my favourite items have had a life before me. As a lover of vintage clothing and items that have been loved previously, I wanted to create a brand that envisioned a curated collection of home goods, clothing, shoes and artwork that have already lived another life. This brand would engage customers to buy second-hand for sustainability purposes and also for the purpose of curating your life with items that have a history.

Previously Loved is a vintage and consignment store that offers unique and sustainable fashion choices with character, charm, and a previously loved past. Previously Loved is a brand that brings together nostalgia and sustainability. A curated collection of preloved treasures that are tailored to highlight individuality and inspire a more conscious approach to personal style.

The Logo mixes Art Nouveau and western inspired texts to emulate the curated feeling of different clothing styles coming together. The mix of retro and modern elements were incorporated throughout the brand to capture the nostalgic feeling and appeal to the Gen Z audience.

The Logomark features a cowboy boot as the 'L' in 'Loved' to showcase the fun playfulness of the brand while relating to its lived in roots.

The colours were based off of vintage 60s and 70s colour palettes