Lucky Hana | BRAND IDENTITY

Lucky Hana is a charming and trendy clothing boutique showcasing a collection of carefully curated apparel, blending modern chic with a touch of vintage and retro charm.

At Lucky Hana, fashion is a journey of finding your style, and the joy of expressing yourself through the language of clothing. Lucky Hana wants the customer to feel like every item on the rack they find is a lucky one. The logo and visual identity reflects the brand's mission to bring whimsy and charm into everyday clothing.

The custom type of the logo mimics a ribbon, creating the letterforms to create a bold and feminine logo. The minimalist color palette evokes the retro aspect of the clothes: balancing a deep forest green with a citrusy green and muted warm tones. Together, these elements bring a whimsical and authentic feel to the brand.

The graphics are playful and soft. When paired with the retro graphic pattern, the pair showcase timeless elegance with playful fun. They create an inviting and approachable element to the brand.