Trendy Flow - Brand Identity

Date: 2024 Deliverables: Branding; Visual Identity

Trendy Flow is a digital music creation platform that uses artificial intelligence to democratize high-quality music production. Created for all experience levels, Trendy Flow allows anyone to intuitively transform their ideas into authentic musical compositions without technical barriers. More than just a tool, Trendy Flow offers an inspiring experience where users can express their emotions and connect with other creators in an intentional community.

The project’s objective was to create a brand for the Trendy Flow platform, with the challenge of differentiating it from competitors who followed a stereotyped technological identity. The goal was to build a brand that captured Trendy Flow’s innovative and inclusive spirit without relying on an overly digital or AI-centered aesthetic.

Bringing analog elements to an AI brand? Yes, why not?

A human and analog concept was developed as a unique element, bringing a nostalgic feel to the brand and reinforcing the sentimental and emotional power of music. The visual identity and aspirational positioning emphasized music’s impact, encouraging users to create works that make the “world feel.” The solution also includes an accessible interface and an inclusive tone of voice, creating a welcoming environment for beginners and professionals alike to explore their creativity and connect with other creators.

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