UX/UI Enhancement for Kelpi's Amazon Listing Tool
Fajar Riza
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Posted Jun 23, 2025
Enhanced UX and modernized UI for Kelpi's dashboard and Chrome extension.
Kelpi has been trained by experts to help sellers add new products to their Amazon store faster and optimised for best results. Kelpi will fetch the product data, optimize and auto-fill the fields.
🧠The Challenge
Listing a product on Amazon Seller Central is tedious and time-consuming, especially for new sellers. Kelpi was built to automate this process using a Chrome extension powered by AI, helping users create listings in minutes instead of hours.
My role was to enhance the overall user experience and modernize the interface for both the dashboard and the Chrome extension—while maintaining alignment with the existing brand design system. One key challenge was adapting the experience for Australian users, Kelpi’s primary market.
🧩 My Contributions
Redesigned the Chrome extension UI for better clarity and usability
Improved dashboard layout and organization for easier product tracking
Refactored and cleaned up the design file system for scalability
Designed and optimized the “Free Trial to Paid” upgrade flow
Maintained wording consistency while applying UX patterns relevant to Australian behavior