A bold refresh for The Dragon Trip, a travel company known f...

A bold refresh for The Dragon Trip, a travel company known for its immersive group adventures across Asia, from backpacking through Vietnam to family tours in Japan.

As they expanded their adventures worldwide, I led the brand and digital evolution: restructuring the website for better UX, introducing a clear trip segmentation system and evolving the visual identity to feel more global while staying true to their adventurous spirit.