Wild Turkey Bourbon

Secured the pitch win and together with Matt Ferrin led the US creative (including experiential and social) for Wild Turkey for three years. Our impact led to the agency acquiring further Campari brands Longbranch Bourbon, Espolon, Aperol, and Grand Marnier. We created a hard-hitting national campaign that set misconceptions straight about the iconic bourbon (the creative was distributed to several other countries). We also created 101 Bold Nights – an experiential-based music platform for the brand, now in its third successful year. We managed all socials and helped steer the multi-disciplined US Inter-Agency Team. Highlights = being trusted to refresh the brand, writing scripts for the ever-chill Matthew McConaughey, and sipping bourbon with the team.