Knotway Brand and Digital Platform Development
Amit Verma
1 collaborator
Knotway connects SMEs across Hong Kong and the Greater Bay Area through blockchain payments, trade finance, and a digital marketplace. We built everything, from the name and identity to four connected digital products.
The Challenge
The client came to us with a proof-of-concept document and a partnership with a major bank, but no brand, no name, and no product. The platform needed to serve SMEs across Hong Kong, the Greater Bay Area, and beyond, offering blockchain payments, trade finance, AI business matching, and a digital marketplace. The tech was ambitious. The audience was traditional. Everything had to earn trust before it could explain the technology.
Project Focus
Brand Strategy
Naming
Brand Identity
Visual Identity
UX Design
B2B
Before It Was Knotway
The project started as a raw requirements document. No name, no positioning, no visual direction. Early strategy explored multiple naming paths before we kept returning to one idea: this platform ties things together. That's how the double coin knot emerged as the foundation, and Knotway as the name that carried it.
Designing Around Guanxi
The client's research with SME owners in Shenzhen pointed to clear priorities. Simpler financing, trustworthy verification, cross-border support. We took those inputs and designed the identity around the same principle these businesses already operate on: Guanxi. The double coin knot, connection, prosperity, continuity, became the foundation of the entire visual system.
The Knot, Brought to Life
A procedural 3D animation exploring the double coin knot. Individual rope fibers converging, twisting, and forming the brand's core symbol.
The Digital Product
Knotway came back after the brand shipped. We designed four connected products: marketing website, B2B marketplace with verified suppliers and digital collectibles, eShop handling wholesale pricing and bulk orders, and a loyalty platform backend. One visual system across every screen.
What We Did
Strategy/Planning
Brand Strategy
Naming + Positioning
Brand Tonality & Voice
Competitive Landscape
Brand + User Experience
Identity + Visual System
Brand Guidelines
Digital Product Design
UX Strategy + Flow
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Posted Apr 7, 2026
Knotway connects SMEs across Hong Kong and the Greater Bay Area through blockchain payments, trade finance, and a digital marketplace.
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