Collaborated with Mohammed Al Marzouk, a certified fitness coach and nutrition expert, to optimize his YouTube channel's performance and increase lead generation through strategic content optimization and channel management.

Mohammed Al Marzouk is a U.S.-educated nutrition specialist and fitness coach who has successfully helped over 3,000 clients achieve their fitness goals. His business model relies heavily on content marketing across YouTube, Instagram, and TikTok to attract and convert leads into coaching clients.

Despite having valuable content and proven expertise, Mohammed's YouTube channel was underperforming due to:

Unoptimized video titles with abstract meanings and low searchability

Basic thumbnails lacking engagement appeal

Developing publishing system

Suboptimal video descriptions affecting search visibility and conversion rate

Conducted detailed analysis of existing content performance

Held strategic planning sessions with the client and his team

Identified key areas for optimization and growth

1. SEO Optimization

- Restructured video titles using engaging, searchable keywords

- Developed comprehensive video descriptions optimized for YouTube search

- Implemented platform-specific best practices for content discovery

2. Thumbnail Enhancement

- Created visually compelling thumbnails that establish authority

- Added professional styling elements and light effects

- Maintained consistent branding while improving visual appeal

3. Channel Management

- Established consistent publishing schedule

- Coordinated with editing team for content delivery

- Monitored performance metrics and adjusted strategy accordingly

43% increase in view rate

22% increase in watch time

80% growth in subscriber count

Two videos surpassed 10,000 views

Sustained 40% increase in monthly views

Generated 146,000 additional views compared to previous months

Added 2,500 hours of watch time

Over 10 videos exceeded 10,000 views each

Currently tracking lead generation and customer conversion rates through Google Analytics integration with the client's coaching platform. Results pending for complete funnel analysis.

Strategic keyword optimization dramatically improved content discovery

Professional thumbnail design increased click-through rates

Consistent publishing schedule maintained audience engagement

Integrated approach across SEO, design, and management yielded compound results

Developed streamlined workflow between content creation and optimization teams

Implemented data-driven decision making for content strategy

Created scalable processes for consistent content delivery

Project Management: Ahmed Elshwemy

Youtube Channel Administration: Ahmed Elshwemy

Thumbnail Design: Haroon Gomaa

SEO: Khairy Alfeshawy