Building a Real Estate Expert's Video Presence
Ahmed Elshwemy
From Expertise to Engagement: Transforming Real Estate Knowledge into Multi-Platform Video Content
A comprehensive video production project creating authoritative real estate content for podcast and social media platforms
From Expertise to Engagement: Transforming Real Estate Knowledge into Multi-Platform Video Content
Overview in Numbers
The Vision
Production Excellence
Pre-Production Magic
Technical Mastery
Creative Process Highlights
Content Strategy
Technical Showcases
Podcast Production
Social Media Optimization
Collaboration Framework
Process Innovation
Production Elements
Roles
Overview in Numbers
1 Full-Length Professional Podcast
1 Thumbnail Design for the podcast
15 Strategic Social Media Reels
3 Consulting Sessions
2 Content Formats
Complete Pre to Post Production Support
The Vision
Transform deep real estate expertise into engaging video content that establishes Ibrahim Ighbariye as a trusted authority in Dubai's real estate market, while building his personal brand through Gate2Golf.
Production Excellence
Pre-Production Magic
Script Development
- Collaborated with content writer to optimize scripts
- Enhanced storytelling for target audience engagement
- Structured content for multi-platform adaptation
Screenshot from the scripts after our improvements.
Production Consulting
- Camera setup optimization
- Professional lighting guidance
- Studio environment design
- On-camera presence coaching
Technical Mastery
Tools Utilized
- Adobe Premiere Pro for primary editing
- Adobe After Effects for visual enhancements
- Professional audio cleanup tools
- Cloud collaboration platforms
Photo of the timeline for the podcast editing
Dual-Format Optimization
- Long-form podcast editing
- Fast-paced social media cuts for the Reels
- Platform-specific pacing
- Engagement-focused transitions
Screenshot from the timeline of the editing to the Reels that we've cut from the podcast
Creative Process Highlights
Content Strategy
1. Discovery & Planning
- In-depth client consultation
- Target audience analysis
- Content structure planning
- Platform-specific strategy development
2. Production Enhancement
- Professional setup guidance
- Performance coaching
- Technical optimization
- Quality assurance
3. Post-Production Innovation
- Dual-format editing approach (Podcast & Reels)
- Strategic content segmentation
- Platform-optimized pacing (Youtube & Instagram)
- Professional color grading
Technical Showcases
Podcast Production
- Professional color correction
- Broadcast-standard audio enhancement
- Engaging visual effects
- Seamless narrative flow
Photo (1) for the Podcast decor.
Photo (2) for the podcast decor
Social Media Optimization
Snippet from the podcast (1)
- Dynamic transitions cuts
- Platform-specific aspect ratios
- Attention-grabbing edits
- Strategic content selection
Collaboration Framework
- Content Writer Partnership
- Client Consultation Sessions
- Video Editing Team Coordination
- Cloud-Based Workflow
Process Innovation
Created a seamless workflow connecting:
- Script Development
- Production Consulting
- Multi-Format Editing
- Client Review Systems
- Revision Management
Production Elements
1. Setup Transformation
- Advice on studio setup
- Lighting configuration
- Camera positioning
2. Content Adaptation
- Podcast to reel transformation
- Platform-specific formatting
- Visual enhancement examples
3. Technical Excellence
- Color grading comparisons
- Audio enhancement samples
- Transition demonstrations
Roles
Project management: Ahmed Elshwemy
Video Editing: Ahmed Elshwemy & Ahmed Talat
Script Writing: Khairy Alfeshawy
Thumbnail Design: Haroon Gomaa
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Posted Feb 22, 2025
Created authority-building podcast series and social reels for Dubai real estate leader Ibrahim Ighbariye, including production consulting.
