Motion Design: Humanizing AI-Powered Banking Solutions

Created an engaging motion design video for Hulul (Part of WideBot company) to demonstrate their innovative Arabic AI-powered chat payment solution. The video combines storytelling with modern flat design to illustrate how businesses can integrate AI customer service with payment capabilities.

Visual Style: Modern flat design with subtle gradients

Color Palette: Brand-specific green (#06A492) and blue (#3011A9E)

Animation: Smooth Animation with seamless transitions

Approach: Story-driven narrative highlighting pain points and solutions

Analyzed brand guidelines and identity materials

Understanding script development focusing on customer pain points

Created strategic storyboard highlighting key messaging points

Partnered with professional Illustrator to make the designing part

Collaborated with illustration partner for scene design

Implemented flat design aesthetic with brand colors

Created cohesive visual system across all scenes

Maintained brand consistency throughout illustrations

Software Stack:

- Adobe After Effects for motion design

- Adobe Illustrator for asset preparation

Technical Focus:

- Seamless scene transitions

- Natural, fluid motion

- Animation and Design consistent with brand guidelines

- Modern and trustful look and feel

The narrative unfolds in three acts:

1. Setting the Scene: Introducing current customer service challenges

2. Solution Reveal: Demonstrating Hulul's AI-powered chat system

3. Benefits Showcase: Highlighting the seamless payment integration

Smooth animations

Seamless scene transitions

Real-time motion effects

Responsive animation timing

Professional voice sync

Motion Design: Adobe After Effects

Asset Creation: Adobe Illustrator

Team: Motion Designer + Illustrator + Script Writer + Voice Over

Deliverable: Full promotional video