Created an engaging motion design video for Hulul (Part of WideBot company) to demonstrate their innovative Arabic AI-powered chat payment solution. The video combines storytelling with modern flat design to illustrate how businesses can integrate AI customer service with payment capabilities.
Creative Direction
Visual Style: Modern flat design with subtle gradients
Color Palette: Brand-specific green (#06A492) and blue (#3011A9E)
Animation: Smooth Animation with seamless transitions
Approach: Story-driven narrative highlighting pain points and solutions
Creative Process
1. Pre-Production
Analyzed brand guidelines and identity materials
Understanding script development focusing on customer pain points
Created strategic storyboard highlighting key messaging points
Partnered with professional Illustrator to make the designing part
2. Design Phase
Collaborated with illustration partner for scene design
Implemented flat design aesthetic with brand colors
Created cohesive visual system across all scenes
Maintained brand consistency throughout illustrations
3. Animation Development
Software Stack:
- Adobe After Effects for motion design
- Adobe Illustrator for asset preparation
Technical Focus:
- Seamless scene transitions
- Natural, fluid motion
- Animation and Design consistent with brand guidelines
- Modern and trustful look and feel
4. Storytelling Through Motion
The narrative unfolds in three acts:
1. Setting the Scene: Introducing current customer service challenges
2. Solution Reveal: Demonstrating Hulul's AI-powered chat system
3. Benefits Showcase: Highlighting the seamless payment integration
Created a captivating product demo video that showcased the features and benefits of a new tech gadget, resulting in increased customer engagement and sales.