Tlaseleng Investment, a forward-thinking firm with a vision for nurturing innovation in Botswana and beyond, sought a distinct brand identity that would convey their commitment to growth and their unique connection to the heart of Africa.

The Tlaseleng brand is deeply rooted in its Botswanan heritage. The brand icon is inspired by the elegant and iconic Zebra pattern, the national animal of Botswana. This design element reflects the firm's bond with its home country and its role in guiding startups toward their own unique paths to success.

The logo captures the essence of Tlaseleng's mission, with the Zebra-inspired icon serving as a powerful visual metaphor for investment and growth. The sleek lines and vibrant colors reflect the energy and potential of the startups the firm supports.

The color palette was thoughtfully selected to signify growth and progress. Deep blues symbolize stability and trust, while vivid greens convey ambition and growth.

The custom typography is a harmonious blend of modern and approachable, symbolizing Tlaseleng's role as a bridge between startups and success.

Since the rebrand, Tlaseleng Investment has seen a significant increase in brand recognition and credibility within the investment and startup communities in Botswana and Africa. The powerful logo and brand design have played a pivotal role in attracting promising startups and showcasing the firm's commitment to innovation.