The Grand Kalahari Hotel > Brand Identity, Advertising, Website
Brian Tshepang Kasweka
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Posted Oct 23, 2023
Revitalized The Grand Kalahari Desert Hotel's brand, mirroring desert opulence through sand dune-inspired elegance.
Client: The Grand Kalahari Desert Hotel
Project Overview:
The Grand Kalahari Desert Hotel, nestled amidst the enchanting Kgalagadi desert in Botswana, sought a distinctive brand identity that epitomized their unique blend of luxury and desert allure.
Inspiration from Kgalagadi:
The brand's icon is an homage to the captivating sand dunes of the Kgalagadi desert. It embodies the hotel's promise to provide guests with an exceptional desert experience in the lap of luxury.
Logo Design:
The logo is an elegant fusion of the desert's tranquility and the hotel's opulence. The flowing lines and warm hues mirror the enchanting landscape and the grandeur of the establishment.
Color Palette:
Earthy tones and luxurious gold hues evoke the desert's beauty and the hotel's lavish experience.
Typography:
The custom typography is a harmonious mix of contemporary and sophistication, echoing the hotel's ethos.
Impact:
Since the rebrand, The Grand Kalahari Desert Hotel has seen a remarkable surge in bookings and brand recognition. The logo and brand design have played a pivotal role in attracting desert enthusiasts and luxury seekers alike.
Conclusion:
This brand design project captures the essence of The Grand Kalahari Desert Hotel. It serves as a testament to their commitment to providing an opulent desert experience that marries the beauty of the Kgalagadi with the epitome of luxury.
