Next Wave STEM - Blog | SEO | Copywriting

Ulises Richards

Copy Editor
Copy Strategist

Keyword Research

Next Wave STEM stands as a beacon of innovation, offering both in-person and virtual courses that ignite the minds of young learners. With a rich tapestry of subjects ranging from robotics to artificial intelligence, they provide turn-key curricula that open doors to new realms of knowledge.

The aim was to not just lead them to the website but to inspire them to take the leap, to enroll, and to become part of the Next Wave STEM family, where the future of education is being written today.

Keyword research consisted of searching trends related to our main topics and leveraging tools like Google Trends or Answer the Public. Once I identified a list of short and long-tail keywords we used Google Keyword Planner to determine the volume and competition level.


Blogs were no longer than 500 words and I always intended to synthesize value at its most. I concentrated on lists and went straight to the core of our main question. For instance, if the main topic was: "Robots in Schools", I would structure the content to provide a concise yet comprehensive overview, focusing on the key aspects such as:

  • Introduction to Robots in Education
  • Benefits of Robots in Schools
  • Challenges and Considerations
  • Real-World Examples
  • Future Prospects

On-Page SEO

I respected hierarchy and used H1, H2, and H3 adequately by structuring my content most efficiently and appealingly to captivate eyeballs and of course, Google Indexor and scrollers.

Images were also SEO optimized by making sure they were under 200kb (JPEG usually) but presenting high-quality graphics that represented the main topic with nice contrast colors. Additionally, Alt Text was carefully added to each image, meta descriptions, and titles.

In the end, it was all about good communication, listening, and understanding the audience to determine and craft the best topics that truly added value to it.

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