IN-GAME PRODUCT PLACEMENT 🌎
Leonel Garcia
Growth Marketer
Gamer
Public Relations Manager
Warner Music Japan
2K
Objective:
The primary goal was to secure a music syncing opportunity for our client within a video game. Our aim was to get their track featured prominently, enhancing their exposure and opening up new avenues for revenue generation.
Strategy:
We meticulously tailored a pitch specifically for our gaming studio media partners, emphasizing the unique qualities of the client's music and its suitability for gaming environments. In addition to ensuring the song met required standards in mixing, mastering, and copyright, we facilitated its registration for royalties. We meticulously compiled relevant information about the artist's background, story, achievements, and more to create a comprehensive pitch. Once prepared, we integrated the track into our presentation and pitched it to the gaming studio.
Outcome:
Our efforts were successful as we secured a placement for the client's song in NBA 2K23. The track is now prominently featured in both the game's playlist and ad platform, providing valuable exposure and potential revenue streams within the gaming industry.
