We have to admit a lot of us don't like email marketing...

I know you have a fair share of promotional emails sitting in your inbox unopened as well.

But just because it's not your cup of tea, doesn't mean it doesn't work.

Here are some statistics you should know about email marketing: Email is considered one of the most effective channels for marketing, with 79 percent of marketers placing it in their top 3. The global market for email marketing software was worth $7.5 billion in 2020. By 2027, it is estimated to reach $17.9 billion.

Simply put, yes, email marketing works, but it works because of compelling copy.

Every email you send out to your customers and prospects needs captivating copy that entices them to open and take action.

In the realm of email marketing, you only get one chance.

When brands put out a dull, overly polished email, the odds are that email is getting deleted without even being opened. 

I've learned some tips to overcome many brands' common frustration and write dazzling emails that capture prospects' attention.

Be loveable, not authoritative

Make sure your copy isn't too polished

Use storytelling and analogies to set the scene

Weave in a case study or two

I carefully used these copywriting tools in this sales email. My motto as an ethical copywriter is to be informative and transparent rather than pushing a hard sales pitch, even in a sales email.

If you are looking to create content that connects and facilitates a genuine connection with readers, I'm your copywriter!