This is a lead nurturing email to be sent out after a user has completed an online quiz about their skin type. 

Lead nurturing emails need to deliver high-value content to the subscriber. This could be sharing a blog post, white paper, report, etc with your readers.

Every email you send out to your customers and prospects needs captivating copy that entices them to open and take action.

When brands put out a dull, overly polished email that doesn’t interest prospects, the odds are that email is getting deleted without even being opened. 

I carefully used powerful copywriting tools, such as storytelling in this lead-nurturing email.

My main objective here is to educate the reader by providing high-value content, not pushing a hard sales pitch. This builds a rapport between the brand and the reader, leading to a higher conversion rate when the CTA (call to action) strikes at the end.