Creative Director and Designer for Fashion Accessories
Alisha Masood
This thesis presents a design project inspired by the Orange Train and the urban ambiance of its stations, such as Ali Town, Chauburji, and Lakshmi Chowk. The collection includes footwear for men and women, a bag, and a trolley bag, drawing from detailed observations of station signage, symbols, and environmental cues. Techniques like hand embroidery, hand painting, UV printing, DTF printing, 3D printing, and screen printing are used on materials such as suede goat leather, rexine, and acrylic sheet. The color palette features red, black, silver, and dark grey, reflecting the Orange Line stations. This project aims to translate the dynamic experience of the Orange Train into stylish, functional accessories, embodying the innovative spirit of Pakistan's first driverless electric train.
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Posted Dec 15, 2024
As a Creative Director & Designer, I developed a fashion collection from scratch, consisting of footwear and bags, from Ideation to the final product.
