Meet Nectar, the concept brand that's redefining personal lubricants with a brazen blend of sass and sophistication.

Here's a peek at how we let the brand ooze into the hearts (and carts) of the unabashed and the playful.

Our stratagem was clear: splash the market with a brand that's as vibrant and vivacious as the people it serves. Nectar is the answer to a generation ready to embrace intimate products without a blush, unless it's the blush of excitement.

Bold, brash, and beautiful. The design speaks in a voice that’s tongue-in-cheek, turning heads with its electric blue and pinky/red zest. Nectar doesn’t sit on the shelf; it struts.

From the first click to the unboxing, Nectar is an experience that provokes a smile, a raised eyebrow, and a readiness for what's to come.

In a world that often whispers, Nectar's case study on Contra shows how to shout joyfully. It’s a testament to daring design and unabashed branding that doesn't just occupy space—it owns it.