Ryytas Coffee: A Premium Bilingual E-Commerce Platform
Ahamed Shabahir
Ryytas Coffee: A Premium Bilingual E-Commerce Platform
Seamlessly blending Lithuanian heritage with modern e-commerce innovation
Overview
Ryytas, a premium Lithuanian coffee brand, required a bilingual (English/Lithuanian) e-commerce platform that combined Webflow’s design flexibility with Shopify’s robust backend. The project involved creating a membership-driven experience with localized content, seamless integrations, and performance optimization to reflect the brand’s artisanal quality.
Video Showcase
Challenges
The project demanded seamless integration of Webflow’s design-centric frontend with Shopify’s e-commerce backend while preserving speed and aesthetics. Simultaneously, crafting a bilingual (English/Lithuanian) experience required efficient content management without duplicating pages or compromising SEO. Building tiered membership logic for subscriptions (casual vs. premium) involved gating content and automating discounts, all while optimizing performance to balance dynamic animations with sub-2-second load times.
My Roles
As the Webflow Developer & UI UX Designer, I was responsible for:
Defining the design vision through research and competitor analysis.
Creating wireframes and prototypes for approximately all pages, including a PDP.
Leading the UI/UX design process, ensuring alignment with Ryytas ’s brand identity.
Translating Figma UI Design into responsive Webflow layouts, including dynamic CMS templates for E-commerce pages.
Crafted UI/UX in Figma, built the frontend in Webflow, and managed backend integrations.
Bridged Webflow and Shopify using Smoothify for real-time data sync.
Engineered bilingual content without duplicating CMS structures.
Design Overview
Process
Design & Prototyping:
Created wireframes and high-fidelity mockups in Figma, focusing on minimalist aesthetics to highlight product quality.
Prototyped member dashboards and language toggle interactions.
Webflow Development:
Built responsive layouts with dynamic CMS collections for products/blog content.
Integrated Memberstack for tiered memberships (free/premium access).
Shopify + Smoothify Integration:
Synced product inventory, pricing, and orders between Webflow and Shopify.
Embedded Shopify’s checkout into Webflow to retain design consistency.
Bilingual Implementation:
Structured CMS fields for dual-language support.
Developed a JavaScript-powered language toggle with SEO-friendly.
Optimization & Launch:
Compressed assets, lazy-loaded animations, and leveraged Cloudflare for global CDN.
Conducted A/B testing on CTAs and subscription flows.
Shopify Checkout Integration
Results
The Ryytas Coffee website, now live at ryytas.com, achieved its core goals:
A sleek, premium bilingual design reflecting the brand’s artisanal quality and Lithuanian heritage.
Faster performance with near-instant page loads, scoring 95+ on Lighthouse metrics.
40% growth in subscriptions due to intuitive member portals and localized checkout flows.
Positive stakeholder feedback:
“The site perfectly balances our heritage with modern functionality. It’s fast, beautiful, and intuitive.”
Product Page & Add to cart
Key Takeaways
Hybrid Architecture Wins: Webflow + Shopify + Memberstack is ideal for brands prioritizing design and scalability.
CMS Efficiency Matters: Centralized bilingual content reduces bloat and streamlines updates.
Performance ≠ Compromise: Strategic lazy loading and CDNs maintain speed without sacrificing interactivity.
Localization is UX: A seamless language toggle builds trust in global markets.
Like this project
Posted Mar 7, 2025
Ryytas, a Lithuanian coffee brand, needed a fast, bilingual (English/Lithuanian) website.
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Timeline
Aug 20, 2024 - Sep 1, 2024
