Old School Station (OSS) needed a website that truly captured the nostalgia of ’90s gaming. We transformed their generic site into an immersive retro experience—complete with pixel art, console-style navigation, and arcade-inspired visuals. The result? A vibrant, fast, and engaging platform that doubled session time, slashed bounce rates, and boosted conversions by 75%, positioning OSS as the go-to hub for retro gamers.

We explored retro gaming culture and user behavior to understand what resonates with nostalgic gamers. Insights from competitor analysis and design trends guided the site's visual style and interactive experience.

After our research, we developed a new sitemap to enhance user navigation. We then defined the information architecture of the pages and transformed it into intuitive wireframes.

Retro-inspired UI with pixel fonts, joystick cursors, and console-style navigation—designed for nostalgia and smooth interaction.

We built a fast, responsive Shopify store tailored to OSS’s retro brand, integrating custom product pages, smooth checkout flows, and optimized performance for both desktop and mobile. The result: a seamless eCommerce experience that keeps the nostalgic vibe alive while driving conversions.

The revamped OSS website now flawlessly embodies the spirit of classic gaming. Engagement metrics soared, average session duration doubled, bounce rates halved, and click‑throughs to purchase increased by 75%. Gamers immediately recognized OSS as the ultimate destination for reliving their favorite ’90s titles, cementing the console’s online presence and driving a significant uplift in conversions.