Swap - Fintech Branding & Identity design
Samuel Lasisi
The Problem:
Money transfers are difficult, expensive and inconvenient. Whether it’s sending money abroad from Nigeria or converting your Naira to USD, the process is a stressful one.
The available options vary from the formal (Banks & MTOs) whose processes are unfriendly and settlement time takes forever to the informal (cash deliveries via friends or acquaintances) which are unreliable means to do this transaction.
Mission
Swap’s mission is to make money transfers simple, affordable and convenient.
Swap provides a platform that enables Nigerians to send money to any country abroad, ‘swap’ their Naira for USD cash and request for USD cash from any of the markets currently operated by Swap globally. In a convenient and affordable manner.
Brand Identity Goals
A distinctive logo mark, that makes people smile and say, “oh, that’s Swap”
Brand Personalities (Archetypes)
Creator + Everyman
Brand Voice
Genuine, Helpful, Clear, Empathy
The solution
We expressed the brand’s value proposition through a visual identity system that tells the story of simplicity, innovation and inspiration. It’s diverse audience also gave inspiration to a vibrant color palette.
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Posted Feb 13, 2025
Designed Swap’s brand identity, creating a distinctive logo and visual system to reflect simplicity, innovation, and affordability in money transfers for all
