Opal Wines is a self-initiated branding project for a UK-based natural wine bar and house label. The goal was to create a distinctive, scalable identity that works seamlessly across packaging and digital touchpoints.

Develop a brand that feels modern and commercially viable while still rooted in craft and small-scale production. The identity needed to stand out in a competitive natural wine market without relying on trend-led aesthetics.

I created a cohesive visual system combining refined typography, a mineral-inspired colour palette and bespoke illustration. The brand balances structure and warmth, allowing it to scale confidently across print and digital platforms.

Logo and wordmark

Typography and colour system

Brand guidelines

Wine label illustration and packaging design

Tasting notes and technical sheets

Fully responsive website (designed and built in Framer)

Launch-ready marketing visuals

The project demonstrates my ability to build an end-to-end brand world — from strategy and identity through to packaging and web build — with consistency across every touchpoint.