Practi is a healthcare fintech platform helping dental practices offer flexible patient payment solutions. I was brought in to evolve and extend the brand across digital and print, ensuring consistency as the company scaled.
The Challenge
Practi needed a more cohesive visual system to support growth across B2B and customer touchpoints. The brand had to communicate trust and clarity while making complex financial messaging feel accessible and human.
The Solution
I refined the visual identity into a scalable design system, introducing structured layouts, a refined gradient language and clear typographic hierarchy. The system was designed to work seamlessly across email, print and digital assets.
Deliverables
Brand refinement and visual system development
Email marketing templates and campaign design
Posters and print collateral
Social and digital marketing assets
Sales and internal presentation decks
Onboarding and customer-facing materials
Outcome
The refreshed system strengthened brand consistency, improved clarity across communications and provided scalable templates for ongoing marketing and internal use.
Like this project
Posted Feb 17, 2026
Brand refresh and digital rollout for healthcare fintech Practi, spanning identity, email, print and marketing assets.