Practi is a healthcare fintech platform helping dental practices offer flexible patient payment solutions. I was brought in to evolve and extend the brand across digital and print, ensuring consistency as the company scaled.

Practi needed a more cohesive visual system to support growth across B2B and customer touchpoints. The brand had to communicate trust and clarity while making complex financial messaging feel accessible and human.

I refined the visual identity into a scalable design system, introducing structured layouts, a refined gradient language and clear typographic hierarchy. The system was designed to work seamlessly across email, print and digital assets.

Brand refinement and visual system development

Email marketing templates and campaign design

Posters and print collateral

Social and digital marketing assets

Sales and internal presentation decks

Onboarding and customer-facing materials

The refreshed system strengthened brand consistency, improved clarity across communications and provided scalable templates for ongoing marketing and internal use.