Yokomama identity

The visual concept of a family restaurant serving pan-Asian cuisine.

Although the brand was not released, it was fun to design. The name was given by the client. No brand platform, no concept, just pure visual research. From 3 basic shapes came a simple but striking logotype. It gave birth to a series of patterns that garnish the takeout dishes. It also gave life to a couple of mascots, Yo and Ma.